Louis Vuitton is making (well, designing) items for the game "League of Legends." You can buy them with real money.
And we care, why? Well, game items with a cash value in the real world are widely used in cybercrime. Criminals either steal the items (or, more usually, the accounts) and sell them, or the purchase and resale of game items is used to launder money from other forms of crime.
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