OTRenix — a marketing agency working exclusively with cybersecurity vendors and B2B security SaaS companies. https://otrenix.com/cybersecurity-marketing-agency/ Day-to-day I lead positioning, demand generation, SEO, and content programs for security companies that sell to CISOs, security architects, IT directors, and MSPs. Background spans growth marketing across EDR, XDR, SIEM, IAM, cloud security, and OT/ICS verticals. I enjoy reading threat reports more than industry news, dissecting bad cybersecurity messaging, and arguing about whether ABM still works for security buyers (it does — when done right). Currently based in NY. If you run marketing at a security company and pipeline isn't where it should be, my calendar is open. Otherwise, you'll find me here discussing cybersecurity GTM, marketing operations, and the occasional debate on category positioning.