The arrival of the General Data Protection Regulation in May has been a rollercoaster for many companies. The law has triggered several immediate changes.
This paper gives a look at some of them, in five charts:
- Third-party cookies plummet on news sites in Europe
- Marketers don’t trust their supply-chain partners
- A resurgence for contextual targeting
- Smaller ad tech companies lose ground to duopoly
- Many U.S. sites wait it out
