Thanks, Wim-- this explains so much, and I'm very pleased to see those questions addressed. I really appreciate you taking the time to lay it all out; I don't think I remember seeing anything clarifying these topics either at the time of creation, or up until now.
And yes, you're probably right about the marketing schtick; getting past the eyeballs in the Inbox has got to be a tough job. I'm probably a bit jaded when it comes to this stuff (especially because of our field).
Thanks again-- this was extremely insightful and useful.
It's a bit sad that a former board member has to come out and lay it all out 🙂 One thing I regret about the 6 years I've been on the board is that we never cracked the code of efficient communications. Between what the board needs to communicate, what it wants to communicate, and what the membership wants to hear from us (indeed, a big part of the membership has chosen to receive as little communications as possible from the organization through their profile settings), it is a very difficult exercise. Maybe a separate thread might be useful on this topic? If the board can't figure it out, maybe the active members here can come to a consensus on what they would like to know from the board.
With thousands of members, in hundreds of countries, I don't think we'd ever reach any meaningful consensus...but maybe a trickle of sharing might be useful? Say, a Board Blog where each month a Board member fires off a little update about what plans are in the works, and those (members) who are interested can check in? Email might not be the best vehicle-- for exactly the reasons we've mentioned (sifting through more Inbox material probably wouldn't be seen as a positive step), but perhaps just a simple thread in the community.
But you're also right that this might not be the ideal thread for the dicussion. I'll start a new one, if you're interested.
we never cracked the code of efficient communications.
A few possibilities:
...receive as little communications as possible ... through their profile settings...
My profile settings says more about how I want to receive communications than what I want to receive. I reserve email for time-sensitive and personalized communications. Otherwise, I prefer to "go looking" for information when I am ready, making all the above channels an excellent choice.
Warped minds think alike: the ideas that sprang to my mind included using an online thread here in this community for back-and-forth between members and the Board (within reason-- don't want the Board members getting swamped with personal requests because a candidate's endorsement process is delayed or whatever), a regular column in the mag, or just posting status updates on the ISC2 site as a blog or whatnot. Maybe an occassional AMA, Reddit-style, where a Board member sits in the hotseat every other month, for an hour-long online session where members can get their questions heard.
And...the weirdest thing about this situation...as a member, I wouldn't even know or care about the Board's take on the Center if the Center hadn't been so aggressive in its messaging/promotion. The combination of the dubious email marketing and the constant stream of info got me curious about the program...so now I'm wondering if there are any other functions that ISC2 performs which the Board would like to explain to members, promoting those efforts and raising awareness/interest. Maybe increased direct communication would offer that benefit, too. Just an idea.