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Community Champion

Trademarking a shape

Nestle seems to have won one, and lost two, cases over whether it can trademark a shape.  Many times you can.  (For example, the shape of the Coca-Cola bottle.)  In this particular case, it would seem to be complicated by possible prior art, in that a couple of companies were using the same shape before Nestle did.

 

Nestle says they aren't finished yet, so stand by for the final (?) judgement ...


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