cancel
Showing results for 
Show  only  | Search instead for 
Did you mean: 
cancel
Showing results for 
Show  only  | Search instead for 
Did you mean: 
rslade
Influencer II

Smells like a trademark ...

Hasbro has trademarked the smell of Play-Doh.

 

It may sound weird, but, as we all know from our study of intellectual property in the legal area, you can trademark any distinctive name, shape, colour, or other factor that uniquely identifies your product.

 

https://www.washingtonpost.com/news/business/wp/2018/05/24/remember-how-play-doh-smells-u-s-trademar...


............

Other posts: https://community.isc2.org/t5/forums/recentpostspage/user-id/1324864413

This message may or may not be governed by the terms of
http://www.noticebored.com/html/cisspforumfaq.html#Friday or
https://blogs.securiteam.com/index.php/archives/1468
1 Reply
TankerT
Newcomer II

Re: Smells like a trademark ...

Not surprising.  Lots of features can be considered a key part of a brand in people's minds.  Harley-Davidson trademarked their unique exhaust sound in 1994.

 

I think the first smell trademark was filed before that in the late 80s or early 90s.