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Community Champion

McDonalds loses "Big Mac" trademark in EU

A fairly complicated intellectual property case.

 

McDonalds sued an Irish franchise called Supermac's, claiming it violated their trademark on the Big Mac.  That turns out to have been a legal mistake, and resulted in McDonalds losing the Big Mac trademark.  The legal decision seems to have turned on the fact that the Big Mac is a product, not a chain, and Supermac's is a chain, not a burger.


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