OK, they've promised to do better on privacy in the past.
Many, many times.
But this time they really mean it, cross their hearts and hope to die ...
The last line read '...it’s likely to work in Facebook’s favor in the long-run if it can effectively roll-out a single privacy regime across its entire global operations.'
Now that's a VERY big 'if'...
Money. It's all about money. They won't jeopardize their income stream.
Security gets in the way of that.