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Community Champion

The impact of GDPR, in 5 charts

The arrival of the General Data Protection Regulation in May has been a rollercoaster for many companies. The law has triggered several immediate changes.

This paper gives a look at some of them, in five charts:

  • Third-party cookies plummet on news sites in Europe
  • Marketers don’t trust their supply-chain partners
  • A resurgence for contextual targeting
  • Smaller ad tech companies lose ground to duopoly
  • Many U.S. sites wait it out