Finding skilled security professionals has been a hot topic for the past few years. Various programs have been developed to attract new talent, but the article advertises a different approach. On the job training is rare and hardly ever publicized in this manner. Check out article for details.
Something worth looking into might be https://www.sans.org/cybertalent/cyber-workforce-academy-maryland . Link you provided seems more like a tax deduction/marketing/or maybe revenue vehicle for the company as the program has a cost to the student https://bootcamp.ccc.edu/cybersecurity/ .Offering free courses and certification with maybe some kind of hiring commitment at the end seems fair but often is at a reduced labor rate and there might be catches if a student fails (e.g. pays back course/boot camp fees). I have noticed companies often have HR teams at colleges to attrack IT students. Maybe a better option might be to have a program/course at a high school (after hours) which leads to job at a company (internship/full time job) which leads to college degree (tuition assitance/paid sabbatical) -$00.02