Available => Discoverable: Is Google Biased?

CraginS — Mon, 02 May 2022 14:35:58 GMT

In cybersecurity we chant the C-I-A mantra of maintaining Confidentiality, Integrity, and Availability. Does being available imply being discoverable and accessible? It seems to me it should. For public information we rely on internet search engines. And Google is the Big Dog among search engines. To be truly accessible, our search engines should be neutral in selecting and sorting results, and transparent in the basics of operations. They can be such, even as they use proprietary algorithms. I think Google may fail us in that arena (such a surprise, eh?).

Such a simple demonstration. A new movie is being released this week, in a limited theater and online release. Last night I used Google to find the web site to buy a ticket. Using search term 2000 mules gave me two pages of web articles about the move. Finally, half way down the third page of search results I found 2000mules.com. Huh? three pages to find the site which is exactly the search? This morning, preparing for this post, I tried again. This time the website was the last listing on page 2 of the Google search. Compare that to using exactly the same search on Duck Duck Go, where the eponymous web site is the very first item on the results page. Repeating the same search on Microsoft’s Bing also gives us 2000mules.com as the very first item on the result page.

Gee, ya think Google might have a thumb on the scale?

[Tnis post originally appeared on my blog.]

Re: Available => Discoverable: Is Google Biased?

Caute_cautim — Mon, 02 May 2022 20:46:03 GMT

Hi @CraginS Well it really does come down to how the inherent Google AI was developed and what was its objective - help the advertisers make more money?

What was the aim of the AI, who developed it, what bias intrinsically was applied by the developers, was it validated, tested and checked by an ethics board? Was in fact the search outside of the parameters of the AI itself? Was it re-validated? Rather than giving you the spin around? How other actors received a piece of the pie?

https://developers.google.com/search/docs/advanced/guidelines/how-search-works

Obviously, the search engine did a good crawl, before it came up with the goods.

Regards

Caute_Cautim

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Available => Discoverable: Is Google Biased?

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