https://community.isc2.org/t5/Industry-News/Smells-like-a-trademark/m-p/11199#M1054 <P><A href="https://mashable.com/2018/05/19/hasbro-play-doh-smell-trademark/" target="_blank">Hasbro has trademarked the smell of Play-Doh</A>.</P><P>&nbsp;</P><P>It may sound weird, but, as we all know from our study of intellectual property in the legal area, you can trademark any distinctive name, shape, colour, or other factor that uniquely identifies your product.</P><P>&nbsp;</P><P><A href="https://www.washingtonpost.com/news/business/wp/2018/05/24/remember-how-play-doh-smells-u-s-trademark-officials-get-it" target="_blank">https://www.washingtonpost.com/news/business/wp/2018/05/24/remember-how-play-doh-smells-u-s-trademark-officials-get-it</A></P> Mon, 09 Oct 2023 08:48:19 GMT rslade 2023-10-09T08:48:19Z https://community.isc2.org/t5/Industry-News/Smells-like-a-trademark/m-p/11199#M1054 <P><A href="https://mashable.com/2018/05/19/hasbro-play-doh-smell-trademark/" target="_blank">Hasbro has trademarked the smell of Play-Doh</A>.</P><P>&nbsp;</P><P>It may sound weird, but, as we all know from our study of intellectual property in the legal area, you can trademark any distinctive name, shape, colour, or other factor that uniquely identifies your product.</P><P>&nbsp;</P><P><A href="https://www.washingtonpost.com/news/business/wp/2018/05/24/remember-how-play-doh-smells-u-s-trademark-officials-get-it" target="_blank">https://www.washingtonpost.com/news/business/wp/2018/05/24/remember-how-play-doh-smells-u-s-trademark-officials-get-it</A></P> Mon, 09 Oct 2023 08:48:19 GMT https://community.isc2.org/t5/Industry-News/Smells-like-a-trademark/m-p/11199#M1054 rslade 2023-10-09T08:48:19Z https://community.isc2.org/t5/Industry-News/Smells-like-a-trademark/m-p/11285#M1069 <P>Not surprising.&nbsp; Lots of features can be considered a key part of a brand in people's minds.&nbsp; Harley-Davidson trademarked their unique exhaust sound&nbsp;in 1994.</P><P>&nbsp;</P><P>I think the first smell trademark was filed before that in the late 80s or early 90s. &nbsp;</P> Thu, 07 Jun 2018 15:11:01 GMT https://community.isc2.org/t5/Industry-News/Smells-like-a-trademark/m-p/11285#M1069 TankerT 2018-06-07T15:11:01Z